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Strategic Marketing Managers

The Strategic Marketing Manager’s role is to develop and manage services-based solutions. This role is highly instrumental in our new product introduction efforts. Typical work streams include understanding and defining customer requirements, generating customer positioning and messaging, and developing collateral to describe the solution to enable the sales team tox meet customer needs.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Develop new services-based solutions targeted towards Healthcare, Financial, Insurance, and Legal Industries
• Create, maintain, and refine etransmedia solutions positioning and customer messaging. Ensure sales team is able to effectively communicate the positioning to customers and prospects
• Design and develop product marketing collateral, such as brochures, customer presentations, customer case studies, etc.
• All other duties as assigned.

MINIMUM QUALIFICATIONS

• Bachelor’s degree in technical/marketing/business discipline
• 3+ years general business experience
• Experience with service-based solutions
• Strong communication skills

We are an Equal Opportunity Employer or EOE, M/F/D/V

About etransmedia technology

Founded by graduates from RPI and Harvard Business School, etransmedia is a fast-growing company providing specialized service solutions to the Healthcare, Financial, Legal, and Insurance industries. It is located at the prestigious Rensselaer Technology Park in Troy, NY.

Interested? Email your resume to careers@etransmedia.com or call at (518) 283-5418.

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